IPAY International·2025·Website Creation

IPAY International

A polished marketing site for a BSP-registered, OPSCOR-licensed payments infrastructure company. Communicates a complex enterprise offering — payment acceptance, billing & invoicing, disbursement, reconciliation, and APIs — through a clean, segmented narrative for SMEs, institutions, and platform partners, with a focused proposal-request flow at the end.

Outcome

Enterprise credibility in a single scroll

Outcome

Enterprise credibility in a single scroll

The challenge

IPAY International is a BSP-registered, OPSCOR-licensed payments operator selling enterprise infrastructure — payment acceptance, billing, disbursement, reconciliation, APIs. Their old site read like a brochure; CFOs and ops leads couldn't tell within five seconds whether IPAY was a serious option or a startup wrapper.

What we built

A hero that leads with the trust signals the audience actually filters on (BSP-Registered, OPSCOR-licensed, Enterprise Grade) and a dual CTA — 'Request Proposal' for buyers, 'Explore Services' for evaluators.
A 'Who We Serve' section that segments the offering for SMEs, institutions, and platforms / systems integrators — each with photography that mirrors the audience.
A 'Core Capabilities' section breaking the platform into four named pillars (Payment Acceptance, Billing & Invoicing, Disbursement, Reconciliation & APIs) so prospects can self-route.
A 'How It Works' module that names the operational pains it replaces (manual reconciliation, fragmented infrastructure, compliance gaps) instead of pitching features in the abstract.
A 'Unified Controls' value prop with three pillars (Integration / Role-based Governance / Real-time Monitoring) — the language enterprise IT and finance leaders use.
A trusted-ecosystem strip showing GCash, Maya, Grab, instaPay, and Shopee partnerships, plus a low-friction 'Request a Proposal' form scoped to start a sales conversation, not collect everything.

Result

A site that does the qualifying for sales. Prospects arrive, find the trust signals, route themselves to the right capability, and either book a proposal or self-serve from the app store badges in the footer. The marketing team can update copy without a developer.

Want a deeper walkthrough? I’m happy to share more on a call, including screens, the stack decisions, and what we’d do differently.

Inside the build

A walkthrough of the screens that ship every day.

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Hero section with headline, compliance badges, and dual CTAs — Hero — compliance badges (BSP / OPSCOR) and dual CTAs

Who We Serve section with three audience cards — Who We Serve — SMEs, institutions, platforms & systems

Core capabilities section with payment acceptance, billing, and disbursement cards — Core capabilities — acceptance, billing & invoicing, disbursement

How It Works section explaining the move from fragmented manual processes to one infrastructure — How It Works — fragmented manual ops replaced with one infra

Unified controls section highlighting integration, governance, and monitoring — Unified controls — integration, role-based access, real-time monitoring

Partners section with GCash, Maya, Grab, instaPay, and Shopee logos — Partners — GCash, Maya, Grab, instaPay, Shopee

Request a Proposal form with full name, company, email, contact and message fields — Proposal request — focused, low-friction lead capture

Footer with navigation, app store badges, and compliance credentials — Footer — app store badges and compliance credentials

Ready to build?

Let’s build something that works for your business.

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